Supermarkets must now show unit prices in-store
For years we’ve campaigned for this day to come and it’s finally here. From today, August 31, supermarkets must show unit pricing and if they don’t, they’re breaking the law.
Unit prices are those smaller prices on the price tag that let you compare products per unit of measure – such as per 100g. Supermarkets must now show them in-store, including on items that are on special, but have another whole year before they have to show them online.
We checked in with Foodstuffs – the owner of New World and Pak’nSave supermarkets – and Woolworths this week to see if they thought they’d meet the deadline.
Foodstuffs said there had been extensive training across its stores to meet the requirements. “Compliance is a top priority for us and, while it’s a complex task with over 60,000 items on our shelves, we’re dedicated to ensuring everything is up to standard.”
Woolworths said not only was it able to meet today’s deadline to show unit prices in-store, but it was on track to display unit prices online from September.
How are the unit prices looking at your supermarket? If you spot products without them, email us a photo at [email protected].
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Ian Jarratt, a retired economist, has spent 20 years advocating for unit pricing to be mandatory at supermarkets. Here are some ways he uses it to save money on groceries.
End dodgy 'specials' at the supermarkets
We’ve been looking into pricing inaccuracies and believe supermarkets could do more to address them. We’ve also noticed a growing trend of shrinkflation, where products shrink in size or quantity while the price stays the same or increases. If you come across any confusing pricing or products that seem to have gotten smaller recently, please share them with us.
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