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Mobile phone buying guide

Find the best mobile phone for you with our buying guide and test results for 73 current and 114 discontinued models. 

Updated October 2025
  • Compare (187)
  • Buying guide
  • How we test

Your mobile phone is probably the most important device you own. We’re here to make sure you choose the right one – from connectivity to storage and everything in between.

On this page

  • Best smartphones in 2025
  • Things to think about
  • People's Choice
  • Which mobile phones are most reliable?
  • Best basic phones

What do you really need in a phone? Some people need a giant screen, a huge processor and as many hi-res cameras as possible. Others just need something basic that can send messages and make calls. Most of us fall somewhere in the middle. Which is best for you?

Best smartphones in 2025

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Best premium phone

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Best foldable phone

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Best value for money

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Best budget pick

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Things to think about

Operating system

Apple and Android are essentially the two options when it comes to phones. What are you currently using, and do you want to change?

If you do switch between Apple (iOS) and Android, you’ll have to redownload, and possibly repurchase, any apps you had. Whether you’re sticking with the same system or changing, both have a process for copying all your data, such as photos, from an old phone to a new one.

What will you use it for?

If you’re someone who only needs a phone with the most basic functions or someone who needs every spec to be the highest possible, things are pretty straightforward. It’s the users in between who have to be to be a bit more selective about which phone they pick.

  • Err toward higher specs. We recommend looking at phones that are slightly more advanced than you think you’ll need, to help future-proof your new purchase. It’s also likely you’ll start using your phone differently if it’s capable. For example, a phone with a better camera might mean you start taking more photos.

  • Storage space is an issue for most users. While 64GB is a decent amount for a low-level to average user, if you use a lot of apps or film a lot of video, you might need 128GB or even more. Some phones have an SD (secure digital) card slot, which lets you expand storage capacity at a later date.

  • Water resistance is useful if you’ll use your phone out in the elements. Just know that no phone is truly waterproof. Going one step further, ‘rugged’ phones are designed to survive being dropped (or worse).

  • If you want a case, check you can actually find one in a store before buying the phone. It’s tough to locate accessories for some obscure brands.

Connectivity

Make sure your phone integrates well with your existing devices, such as laptops and smartwatches. If you have an Apple Mac computer, for example, you may lean towards getting an iPhone as they work better together.

If you’re going to connect to another device and you can’t use a wireless connection, make sure your phone has the right physical ports. For example, headphones require a 3.5mm audio jack.

Think about the network you’ll use, specifically whether you need 5G compatibility. This new wireless tech allows for much faster download speeds, but it’s not currently necessary for most users.

When you’re at home or work, a phone compatible with WiFi 6 is capable of faster uploads and downloads on local networks. WiFi 7 is faster again.

Repairability

A phone that’s easier to repair decreases waste and supports a circular economy. It’s also likely to save you money in the long run.

We report the French government’s repairability index alongside our test results to indicate how easy phones are to repair.

The index is calculated from criteria including what repair documentation is available, how hard it is to take the phone apart and which spare parts are available. For more information, read our article about the index.

People s choice 2x

People's Choice

Our People's Choice awards are granted to brands that consistently rate above average for customer satisfaction and meet out other performance criteria. Become a member and see which brands have earned a People’s Choice award.

Unlock all People's Choice awards

Which mobile phones are most reliable?

We ask thousands of Consumer members about their products to find out which brands are most reliable and satisfying to own. The results are available to members and Digital Pass holders.

Get access

Teenager using smartphone.

Best basic phones

Some people just want a simple phone that won’t break the bank. Find out which are the best basic smartphones under $500, ranked solely on texting, calling and battery life.

Compare 10 basic smartphones


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