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Packaging, labelling & advertising

Product packaging, labels, and advertising must be clear, honest, and informative so you can make smart purchasing decisions. Consumer NZ explains the rules around labelling and advertising in New Zealand, and what rights you have if businesses make misleading claims.

Green claims

Image of a green dress

5 things we’ve learned about green claims

Greenwahsing width

Greenwashing at the supermarket: Can we trust environmental claims?

Can of tuna.

Can you trust environmental claims on seafood?

Image of cosmetics on grass

Beauty products: Can we trust the environmental claims?

Website promo image 1290 x 860  50  width

Can retailers back up recycled polyester claims?

Vitamin gummy promo image  1

Kmart warned over its “greenwashing” cotton claims

Latest packaging, labelling & advertising news

Stay informed with our latest investigations and articles on labelling practices and advertising standards affecting Kiwi shoppers.

Are Snoozu’s 'money-back guarantees' really what they seem?

Pillow company Snoozu offers customers a 60-day money-back guarantee – but customers say the guarantee is useless once the packaging is opened and the pillows are used.

Health star ratings step closer to becoming mandatory on packaged foods

Learn about the food ministers’ decision to make health star ratings mandatory on packaged foods.

7 supermarket products that have shrunk in size or quality

Find out which supermarket products sold in New Zealand have shrunk in size or quality.
Frozen food in supermarket.

Why some frozen foods don't need a use-by or best-before date

Find out why many supermarkets’ frozen goods don't have use-by or best-before stickers.

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