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Packaging, labelling & advertising

Product packaging, labels, and advertising must be clear, honest, and informative so you can make smart purchasing decisions. Consumer NZ explains the rules around labelling and advertising in New Zealand, and what rights you have if businesses make misleading claims.

Green claims

Image of a green dress

5 things we’ve learned about green claims

Greenwahsing width

Greenwashing at the supermarket: Can we trust environmental claims?

Can of tuna.

Can you trust environmental claims on seafood?

Image of cosmetics on grass

Beauty products: Can we trust the environmental claims?

Website promo image 1290 x 860  50  width

Can retailers back up recycled polyester claims?

Vitamin gummy promo image  1

Kmart warned over its “greenwashing” cotton claims

Latest packaging, labelling & advertising news

Stay informed with our latest investigations and articles on labelling practices and advertising standards affecting Kiwi shoppers.

How much monk fruit is in your monk fruit sweetener?

Monk fruit sweeteners may only contain 1% monk fruit or less. Find out whether this labelling could be misleading.

Should you spend your money on gut-health sodas?

Find out whether you should spend your money on functional sodas from brands including Moodi, No Ugly and Remedy. We look at their gut-health claims, their ingredients and what experts say.

The Debate: Are Ooshies harmless fun or corporate poison?

Two of Consumer NZ’s most opinionated staffers butt heads over Woolworths’ latest promotion.

Are Snoozu’s 'money-back guarantees' really what they seem?

Pillow company Snoozu offers customers a 60-day money-back guarantee – but customers say the guarantee is useless once the packaging is opened and the pillows are used.

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