Green claims

5 things we’ve learned about green claims

Greenwashing at the supermarket: Can we trust environmental claims?

Can you trust environmental claims on seafood?

Beauty products: Can we trust the environmental claims?

Can retailers back up recycled polyester claims?

Kmart warned over its “greenwashing” cotton claims
Latest packaging, labelling & advertising news
Stay informed with our latest investigations and articles on labelling practices and advertising standards affecting Kiwi shoppers.

New advertising rules put green claims under the spotlight
The Advertising Standards Authority's revised code focuses on greenwashing and misleading environmental claims in our ads – but does it go far enough?

How much monk fruit is in your monk fruit sweetener?
Monk fruit sweeteners may only contain 1% monk fruit or less. Find out whether this labelling could be misleading.

Should you spend your money on gut-health sodas?
Find out whether you should spend your money on functional sodas from brands including Moodi, No Ugly and Remedy. We look at their gut-health claims, their ingredients and what experts say.

The Debate: Are Ooshies harmless fun or corporate poison?
Two of Consumer NZ’s most opinionated staffers butt heads over Woolworths’ latest promotion.